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Wireless
Refresh
While working for Mobile Defenders, I was tapped in to help launch a new pre-owned device startup called Wireless Refresh. I was tasked with communicating the detailed grading scale in an approachable format for consumers. The grading scale was a major USP for Wireless Refresh, whose industry is known for a lack of uniformity and stringency in device grading.
Our team accomplished the goal by developing a clear and precise grading scale for distribution in digital, print, and interactive formats, as well as content marketing to educate customers on the industry terminolgy when it comes to cosmetic defects on pre-owned devices.
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